Driving value through partnerships in a time of COVID-19

By user

“As in the domestic sphere, in business we have a collective synergy  to solve problems in unique ways.” I watched a video recently that struck a chord. It was a woman talking to her future self. Four months into the future she was coming back to give herself some sage advice. Without telling her the…

Unlike a Jelly Bean Challenge, agency estimating is no game

By user

At the ISBA Annual Conference last week, we challenged our marketing and branding colleagues to estimate the number of jelly beans in a jar. Yes, you know the game. As you might expect, there were a wide range of estimates. In fact, the range spanned a whopping 10,990 beans. We received estimates as low as…

Overservicing: 5 steps to dealing with the elephant in the room.

By user

Overservicing shortchanges your clients and your agency. As I flick through some industry reports the relationship between overservicing and profitability comes sharply into focus. Agency profitability relies on the control of three things: the amount you pay your team, your rate card(s) and the percentage of time spent on billable activity. Set these at the industry…