Driving value through partnerships in a time of COVID-19

By user

“As in the domestic sphere, in business we have a collective synergy  to solve problems in unique ways.” I watched a video recently that struck a chord. It was a woman talking to her future self. Four months into the future she was coming back to give herself some sage advice. Without telling her the…

Overservicing: 5 steps to dealing with the elephant in the room.

By user

Overservicing shortchanges your clients and your agency. As I flick through some industry reports the relationship between overservicing and profitability comes sharply into focus. Agency profitability relies on the control of three things: the amount you pay your team, your rate card(s) and the percentage of time spent on billable activity. Set these at the industry…