Overservicing: 5 steps to dealing with the elephant in the room.

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Overservicing shortchanges your clients and your agency. As I flick through some industry reports the relationship between overservicing and profitability comes sharply into focus. Agency profitability relies on the control of three things: the amount you pay your team, your rate card(s) and the percentage of time spent on billable activity. Set these at the industry…