Our CEO delves into DBP, industry benchmarks and taxonomy for AdForum

In time for the new year, Tracey Shirtcliff talks about some of the biggest topics shaping the industry right now.

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Adforum Magazine recently asked The Virtu Group Founder/CEO Tracey Shirtcliff to delve deeper into the concept of deliverable-based budgeting and the importance of establishing industry-wide benchmarks for deliverables and a shared vocabulary. That way marketers can compare and analyze what they’re receiving. The result is this essay.  See it here:

Adforum Analyze This: Brands Needs To Rethink Marketing Budgets For A Merry 202198702890160


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