Cost-plus pricing is a straightforward pricing strategy where the selling price is determined by adding a specific markup to the cost of producing or purchasing the product. This markup is a percentage that covers overhead costs and ensures a profit margin. The appeal of this method lies in its simplicity and the direct correlation between cost and pricing, making it a commonly used approach, particularly in manufacturing and retail. Cost-plus pricing ensures that all costs are covered and a profit is realized with each sale. However, this model doesn’t necessarily take into account the product’s market value, competition prices, or customer willingness to pay, which can lead to either overpricing or underpricing in the market. Consequently, while cost-plus pricing guarantees a margin, it may not always be the most competitive or profitable strategy. Firms employing this strategy should also consider market factors and adjust their markup to align with customer expectations and market conditions.