Creative Pool talks agency pricing with our CEO, Tracey Shirtcliff

Creative Pool, the respected global creative industry network that connects agencies, brands and creative talent, features a Q&A with The Virtu Group Founder/CEO Tracey Shirtcliff in its “Leaders” section.

Tracey Shirtcliff CEO

Creative Pool's Q&A with Tracey Shirtcliff of The Virtu Group

Creativepool, the respected global creative industry network that connects agencies, brands and creative talent, features a Q&A with The Virtu Group Founder/CEO Tracey Shirtcliff in its “Leaders” section. In it, Tracey discusses topics ranging from pricing creative services (freelancers or agencies, there is really barely any difference); why prices should reflect the outcome rather than the time spent on it, and how her science degrees in Zoology and Geology are increasingly useful in working in marketing.  See it here:

Creative Pool article

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