Unlike a Jelly Bean Challenge, agency estimating is no game

By user

At the ISBA Annual Conference last week, we challenged our marketing and branding colleagues to estimate the number of jelly beans in a jar. Yes, you know the game. As you might expect, there were a wide range of estimates. In fact, the range spanned a whopping 10,990 beans. We received estimates as low as…

Overservicing: 5 steps to dealing with the elephant in the room.

By user

Overservicing shortchanges your clients and your agency. As I flick through some industry reports the relationship between overservicing and profitability comes sharply into focus. Agency profitability relies on the control of three things: the amount you pay your team, your rate card(s) and the percentage of time spent on billable activity. Set these at the industry…

Could a new agency technology take your job?

By user

Ignore new technologies at your peril IF disruption is happening at break neck speed across industries: from Uber completely rewriting the taxi landscape to Airbnb reshaping the hotel stay, to Facebook creating more user-generated content than could ever have been imagined. Then what’s happening in data and AI to really help Agency execs make informed…