Agency Pricing: Why effective scoping and taxonomy are essential in delivering digital transformation and profit for agencies

When building a scope of work or a fee proposal, you shouldn’t be starting with roles and hours. The focus needs to be on the outcome – the deliverable – the thing you’re doing. In this interview of Producers & Procurers iQ, CEO Tracey Shirtcliff talks about scoping and digital transformation.

ProducersProcurersiQ

Who sets pricing? Pricing is key to business success so why is it not the responsibility of the CEO in most advertising and marketing services agencies?

An interview for Producers & Procurers iQ.

Read the article here

Keep Reading :

The Top three reasons I moved from agency life to a tech SaaS platform. And why you should consider it now too.

“…I bring a unique skill set, a different perspective, industry experience, passion and the belief

Skydiving

Rolling out a new system in your agency? Make it a shared implementation.

At Scope we trust in a shared implementation methodology. This is why. Having worked for a few tech businesses, the first back in 2005 and more recently, fast forward 15 years, to working at Scope

Oliver’s Jason Bailis in a fireside chat with our CEO Tracey Shirtcliff

Jason talking to us about the value of Scope’s deliverable-based benchmark data to Oliver.

Scope is 4 years in the making. It’s based on the number one premise that Excel and Word are not tools to manage global scope of work. That there is a better way. Armed with the want of a better way and driving a better more joined up process between advertisers and agencies- Scope was born.