SCOPE FOR MARKETING TEAMS
Understand exactly what services you’re buying, at what price and from which agencies.
All in one place: collaborate on-, manage and track scopes of work and marketing spend in real time. Save time and resources and ensure clarity and knowledge about the work agencies are doing for you.
Learn how stakeholders (marketing, media, production, finance and procurement teams) use SCOPE for:
All in one place. One source of truth.
From one office to a global network of brands and partner agencies, SCOPE gives you a single point of visibility and place where scopes are collaborated on-, tracked and analysed.
Be nimble. Get work scoped and approved quickly. Swap deliverables in/out when things change. Use data to inform decisions and speed up progress.
Easy comparison and validation of agency fees and staff plans. Each component that makes up the job is benchmarked against the industry standard, giving real insight.
Control, visibility and analytics
Understand exactly what services you’re buying, at what price and from which agencies. Dashboards with key metrics provide leadership with the oversight they need.
“To get better visibility, companies need both a robust spend taxonomy (often 60 different classifications), a tech stack capable of tracking it, and disciplined operating models that ensure the accuracy and completeness of the data.”
An essential marketing tool in a downturn: Spend management.
McKinsey, May 6, 2020