8 things to remember when starting a new venture

I’d like to think of myself as an entrepreneur, a maverick or maybe I’m just crazy. I built and sold a highly successful business that produced award winning software (Traffic & Traffic LIVE). 

I’d like to think of myself as an entrepreneur, a maverick or maybe I’m just crazy. I built and sold a highly successful business that produced award winning software (Traffic & Traffic LIVE). It grew alongside and supported hundreds of agencies and I’d like to think it made a difference. On exit, instead of retiring (I’m too young to drink wine everyday) I decided to start again. I’m now having to remember my own advice…

  1. It’s going to take double the money and double the time to get to where you want. Just go with it.
  2. Sleep with a copy of “Crossing the Chasm” and read it ten times – and then take a market and dominate it.
  3. Have fun – it’s a long road and serious people are just not that cool to hang with day after day. See point 1.
  4. Employ people who are smarter than you, weirder than you, the old and the young – everyone has something to offer and diversity really does give you depth.
  5. Just because you did it one way and it worked last time, does not mean it will work the same way again. Things change. Be quick enough to realise when you do need to change – and change quickly.
  6. Your network is the best thing you have – look after it – cherish it and deliver on your promises – every time.
  7. Live the mantra of Winston Churchill “Never, never give up” its a single minded attitude that will get you through the toughest of days.
  8. No matter how clever your social marketing is – there is no substitute for talking to people on the phone or in person – it’s old school but it works.

I’m now looking for forward-thinking agencies to launch my new software with me – see www.scopebetter.com or drop me a line at hello@scopebetter.com.

Cheers

Tracey

Tracey Shirtcliff
CEO, The Virtù Group
Founder of Traffic, Traffic LIVE, Scope

Keep Reading :

The Top three reasons I moved from agency life to a tech SaaS platform. And why you should consider it now too.

“…I bring a unique skill set, a different perspective, industry experience, passion and the belief

Skydiving

Rolling out a new system in your agency? Make it a shared implementation.

At Scope we trust in a shared implementation methodology. This is why. Having worked for a few tech businesses, the first back in 2005 and more recently, fast forward 15 years, to working at Scope

Oliver’s Jason Bailis in a fireside chat with our CEO Tracey Shirtcliff

Jason talking to us about the value of Scope’s deliverable-based benchmark data to Oliver.

Scope is 4 years in the making. It’s based on the number one premise that Excel and Word are not tools to manage global scope of work. That there is a better way. Armed with the want of a better way and driving a better more joined up process between advertisers and agencies- Scope was born.