Webinar: The Future of Agency Pricing in the Era of GenAI

As AI continues to reshape the agency landscape, pricing models are evolving to keep pace. On March 11th, we took part in a fireside chat featuring Tracey Shirtcliff, CEO of SCOPE Better, and Ashley Montanaro, SVP at Mower, moderated by a representative from the 4As. Together, they explored how agencies are rethinking pricing strategies in […]