INNOVATIVE BIG-DATA SCOPING TOOL UP FOR CAMPAIGN CREATIVE TECH AWARD

By user

The Virtù Group’s ScopeTM has been shortlisted for best breakthrough technology.

London – 26 May 2017: The Virtù Group have today confirmed that their innovative scope and cost estimating tool – ScopeTM, is amongst the finalists for a prize at this year’s Campaign Creative Tech Awards.

Tracey Shirtcliff, founder and CEO of The Virtu Group says, “We’re so proud to have been shortlisted for the Breakthrough Technology category at this year’s Campaign Creative Tech Awards. Scope has been created to give agencies real insight into what to charge and what to include in their project and job scopes. So we’re delighted for it to be recognised by the industry.”

Launched in the UK in early 2016, Scope generates benchmark hours, resources and rates for a job by analysing live data from more than 4 million jobs across 900+ agencies worldwide. It gives agencies, for the first time, the ability to compare their estimates against an industry standard.

Scope will see some stiff competition from the likes of R/GA for Nike, Starcom Worldwide for Airbnb, SuperAwesome, MysteryVibe and Bitposter to take the top award. Winners will be announced at an all-star dinner in London on 12 June.

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About Campaign Creative Tech Awards

The industry is being revolutionised to a large extent by the coming together of brave clients, smart creative thinkers and game-changing tech. The Creative Tech Awards are designed to honour the successful collaborators, celebrate their amazing work, and thereby stimulate even more ingenious thinking right across the marketing, advertising and media industries. For more information, please visit http://www.campaigncreativetechawards.com and http://www.campaigncreativetechawards.com/shortlist/ .

 

About The Virtu Group

Founded in 2015, The Virtù Group creates tools that tackle issues faced by creative businesses. Issues that are stopping them from being more successful. ScopeTM – their big-data benchmarking tool is helping agencies overcome the issue of inaccurate scoping. It enables agencies to create detailed deliverables-based scopes in minutes. And to compare their estimates to hundreds of other agencies in real-time. For more information, please visit http://www.thevirtugroup or http://www.scopebetter .